Ideas for B2B Email Marketing Success

B2B Email marketing campaign has become today’s trend and much of the businesses at top are using ways to implement this campaign in an innovative way. When you have to create a breaking and exclusive news for your business organization, B2B email marketing has constantly taken its stand in leading your ideas to next level as Joyce Kuras mentions about it in her article “Implementing a Successful B2B Email Marketing Campaign”.

Many facts have to be taken into consideration when applying B2B email marketing especially, about the business/ company you are targeting at.The product, services, goals, brand, image etc matters a lot when the company is intending to build up a relationship. Until and unless you don’t understand the needs of other company, your message will not induce a positive effect. Only right audience can bring capital and fame to your business. Studying and researching on your prospect and future audience will help in executing plans according to their needs.

Borrow your competitor’s strategies if that is leading them to success. Verify and find out what your company lacks in and fill those loopholes by applying better ideas. Sometimes in- house database can also add a lot to your ideas, especially those prospects who are willfully interested in your company, its product and services. Researching on the area and the attitudes of the audience where one has decided to campaign can provide wider knowledge. When a business works according to the wills of the prospects, the customers tend to get closer to your work. Having a check on the facts and statistics of audience’s life on regular basis will give you much insight on what and how a campaign must be introduced. Rework on updating B2B mailing list and on its accuracy. Consistent spamming can destroy and cause an unwanted end to your campaign.

Make everything easier and simpler for your prospects, from clicking a link, buying products, sharing your newsletter, subscribing the campaignto joining the social media site. Inform them on the offers and benefits they get out of it wherein their values are given first priority. Follow the email marketing instructions and design your newsletters in such a way that it is influential, concise, entertaining and easy to take in.Welcome all kinds of feedbacks from your customers and work on ways to present it.

Revive your loyal customers because they will get you steady leads. Work on emails that will dig up new customers but not at the cost of losing the old ones. Remember that a company or product is not built immediately. Only slow, careful and step by step methods can lead your company to accomplishment. Invest and precede your business from the right foundation and lay a new foundation that becomes a marking point to new attainments.

SEO Trends for 2014

The SEO landscape is changing rapidly with time, therefore if you are an entrepreneur who relies entirely on a strong online presence to connect with clients then you must certainly know that flourishing SEO strategies includes varied components like mobile optimization, content marketing, brand building, and social media integration. Listed below are the SEO trends for 2014 analyzed by Jayson Demers.

Three pillars of efficient SEO:

Links, content and social media are the three most essential components of a strong SEO strategy. Keep in mind that the content should focus on your audience’s requirements and should have enough potential to take definite profit-generating actions. Social media boosts your accomplishment, making it distinctive that users find your content precious. To prove that your site is trustworthy links from high quality sites strengthens your concreteness.

Integrated role played by Google+ with SEO:

In-order to help out in analyzing sites Google highlights on social media that it is relying more than ever on human signals in the form of shares. Therefore, it is time to execute a strong social media marketing presence and a strategy that makes it easy for people to share your content.

Brand building is more important

If you want your site to rank well with time than it is quite important for you to concentrate in building up your brand than building up your links. Remember that a tough brand plays a significant role in SEO.

Mobile optimization

Today with increasingly usage of smart phones and tablets it is quite evident that mobile content strategy is no longer exceptional. Moreover, the release of Google’s Hummingbird updates has made it quite difficult for sites to rank well without a mobile strategy. Apart from that you must know that an approachable design assures that your site looks great across a variety of mobile devices.

Content marketing

The content marketing trend is the top lingo today and many more years to come. Therefore brands need to get accustomed in creating content by highlighting their own stories that can gain maximum attention of the audiences.

Resources

http://thomsondata.com
http://www.entrepreneur.com/article/232738

Ways to Improve ERP Marketing Productivity and Returns

 It’s always advisable to concentrate of certain things, while assimilating the ERP marketing database. Check this out to know more.

In- order to get expected results from telemarketing, owing an exceedingly targeted marketing database is quite essential.

The following points should be taken into consideration, while garnering the ERP marketing database.  

                 1)Target top management person

•    Detect the targeted top management person with decision making powers.
•    Evaluate their job responsibilities than considering their job designation or title, while assembling the ERP database.   

 For instance- Search for professionals in the IT department, who manages data recovery and risk/disaster management, if your product is a data recovery program or software? Moreover, it will be useless to just look for an IT director/ manager, who may not have anything to execute with your point of purpose.  

This will assure that when you contact a person, you have approached the exact person and you won’t have to spend your time uselessly with numerous people in the company.

 

2)direct cell phone or landline numbers

• Ask for direct cell phone or landline numbers with the correct extension details
•   By having the direct contact numbers, you can save time by reaching the person you want to directly contact, without any problem.  
•  Moreover, you won’t have to go through the whole lot of call transfers. 

                      3)Alternate Contact number

• You must have the contact information’s of an alternate team of decision makers as well.
• Because if you called a person who is busy or unavailable, then you can try contacting the alternatives from the same branch.  
• This practice is helpful in reaching those” difficult to contact” individuals via somebody within the same branch in the organization.  

         4)Reference Details

•      If you had any previous communication with somebody else in the same company, you must always note down his name, designation and mobile number
•    You can use this as a reference with gatekeepers to permit you in, without any opposition, while visiting the organization next time.

     5)ERP prospect database  

•   Based on locations and time zones, you must always divide your gathered ERP prospect database.
•    By knowing their exact locations and time zones, you can effortlessly  find the right time to contact your targeted ERP executive, as most of them can be availed for a quick discussion in the start or at the end of their day, whereas many are busy throughout their day in meetings and so on. 

Furthermore, you must keep in mind that it is not always possible to detect whether the prospect will interact with you by taking your call. But everything can be within your control if you start with good data.